Palusci Jewelry

The business need

The client wanted to launch a jewelry business using a dropshipping model. Beyond creating a storefront, the project required deciding what to sell, establishing the brand and product presentation, coordinating supplier availability, and preparing a catalog customers could discover and buy online.

My contribution

I led product research and selection, using ZIK Analytics to inform the catalog. I coordinated freelance specialists responsible for design and Shopify development, directed product photography and editing, and prepared and published SEO-optimized product listings. My role connected commercial decisions, creative direction and delivery through launch.

What was implemented

A working Shopify jewelry storefront with a selected product catalog, coordinated supplier information, product photography, edited visual assets and search-oriented listings. The launch process brought research, merchandising, design, development and product publishing together.

The result

The selected and photographed jewelry catalog was launched in a working Shopify storefront for public and commercial use. The demonstrated outcome is the completed research-to-launch process and storefront delivery. Sales, conversion rates, profit margins and fulfillment performance have not been independently validated.