Palusci Jewelry

Palusci Jewelry is a minimalist, limited-drop jewelry brand built around premium stainless-steel pieces with gold plating. For this project, I designed and developed their Shopify storefront from the ground up — focusing on clean aesthetics, a modern UI, and an elevated shopping experience.I structured the product catalog, optimized the store for mobile, integrated analytics, created custom bundles and pricing strategies, and shaped the brand’s digital presence to feel exclusive, intentional, and conversion-driven.