Insights Dashboard

The business need

Website traffic, inquiries, search visibility and page performance lived in separate tools. In the SIAMO measurement context, the challenge was to understand which channels brought visitors, how people moved toward contact, which leads were verified, and whether the underlying data was current and trustworthy.

My contribution

I defined the business questions, measurement rules and dashboard structure. I designed how events, lead records and external sources should be connected and reconciled, directed AI-assisted implementation, and reviewed the resulting behavior against those requirements.

What was implemented

A measurement system combining first-party website events, acquisition channels, journeys and conversion funnels with an auditable lead ledger. Browser conversion signals are distinguished from server-accepted leads. Google Search Console and page-performance imports are supported by synchronization logs and data-freshness checks, while deduplication, bot filtering and safeguards for personal information improve the quality of the evidence presented.

The result

A functioning, tested analytics product that brings business signals and source health into one decision-oriented view. The public interactive demo illustrates its interface with synthetic data. Independent production adoption, revenue gains and conversion improvements have not been verified.

The screenshot shows the portfolio demo. Its displayed metrics are synthetic examples, not client performance results.