Siamo Design

The business need

Siamo Design, an interior design studio in the Riviera Maya, initially needed to modernize an aging website. The opportunity went beyond appearance: clarify its services, present its work to an international audience, and give prospective clients a clear path from interest to inquiry.

My contribution

I researched competing offers and identified an opportunity to present Virtual Design as a standalone service alongside full-service interior design. The owners approved that direction. I defined the service positioning and customer journey, directed AI-assisted implementation and the website migration, and reviewed the experience with the business owners.

What was implemented

An English and Spanish website with distinct service journeys, project presentations, a structured inquiry questionnaire, supporting-file collection, email handoff and scheduling. The migration from WordPress to Next.js preserved necessary legacy functions and included redirects and search-indexing controls. I also directed post-launch improvements to the intake and follow-up workflow.

The result

The owners receive real inquiries for both full-service and Virtual Design through the new experience. The project connects service positioning, website presentation and inquiry handling in one customer journey. Lead occurrence is confirmed by the owners; conversion or revenue increases have not been measured.

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